60 Marketing Terms Beginners Need to Know

For example, certain audience demographics may engage more with television adverts than TikTok adverts. This is a marketing strategy based on MCR, focusing on targeting certain audiences. These and other abbreviations are important to keep in mind as you develop and optimize your marketing campaigns. From CPC and CR to UX and SMM, take all of these factors into consideration in a complete strategy.

There are two basic parts of SEO; on-site SEO and off-site SEO. On-site SEO covers items that happen on a website like page titles, meta descriptions, page load times, sitemaps, alt-text, etc. While off-site SEO is primarily tasks that occur away from your website which mainly focused on various types of link building. For a more detailed explanation of each, please see the SEO infographic below. A staple acronym of the digital marketing space, GA, short for Google Analytics is one tool you should be very familiar with. In the most simplistic terms, GA will allow you to have deep insights into your website visitors.

SEO – Search Engine Optimization

So many marketers and novice copywriters make a mistake when it comes to promoting products and services. Cost-per-click is a measurement of how much it costs to get clicks through to your website. Maybe your website is boring, has a terrible user experience, or doesn’t fulfil the promise of your adverts. High BR is bad because Google will take it into account when delivering up websites in their search results. If they know visitors don’t stay on your site, they won’t prioritise you in the SERPs.

When someone says NAP, they don’t mean you need to go take one, at least in marketing. The acronym NAP is used to quickly refer to your business Name, Address and Phone number. Customer Experience incorporates all interactions someone has with your brand, while User Experience includes interaction with a product. While they may seem similar, you shouldn’t use the acronyms interchangeably.

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Conversion Rate Optimisation is about getting website visitors to convert into customers. It’s about optimizing everything you can to encourage them to checkout. B2C products span everything from a pack of biscuits to a university degree, so it’s hard to generalise. But lower price tags than B2B products can mean B2C audiences are more impulsive and emotion-driven.

In marketing, analytics refers to the process of analyzing data to determine the return on investment of a particular marketing activity. Marketers may also use the term analytics to talk about the dashboard or system they use to review and track this data. B2B, business to business, is a form of e-commerce including products, services, and information between businesses. PPC, pay per click, is part of internet advertising marketing used to increase traffic to a webpage in which companies pay a fee each time one of their ads is clicked. We start with a deep understanding of your business objectives, determine the best use of your marketing dollars and assemble a team of digital marketing specialists to own and execute your plan.

CTR: Click Through Rate

A USP is referring to what exactly makes your product stand out in comparison to the competition around it. This could be a unique feature, superior quality, a low price or even the ability to “bundle” with another product. Infographics are a type of content that presents statistics and other information in an easy-to-read, well-designed image. CTA, call to action, is the next step marketers want their consumers to take.

Keyword Density – How many times a target keyword is found within a piece of content on a website. In general, Keyword Density is a dated concept that you don’t really need to worry/stress about for SEO. Web Stories have become an increasingly popular way for websites to engage their audiences with immersive, visually-rich content. However, with all the web content out there, it’s important to see whether you’ll be able to get the most out of Web Stories. In this article, I’ll explore the steps you can take to test the value of Web Stories, from defining your goals and metrics to analyzing your results and optimizing your content.

That can be buying something, buying more things, buying more quickly, giving you better leads, etc. Affiliate Marketer – Much like the title might suggest, an “affiliate marketer” runs affiliate programs. Mobile Optimization – This is a person that lives & breathes their smartphone (and/or tablet) – and what happens on them from a marketing perspective. It can include a mobile website, a responsive website, mobile applications and any other methods in which people engage with your brand in a digital – but non-desktop – manner. Because mobile searches are often about local services and destinations, this job often involves elements of local optimization. Marketing Communications Resources , Marketing Communications – These are the range of marketing messages that brands can use on different platforms to reach certain audiences.

Email Marketer – Likely another intuitively named role, these marketers use email to get users to your website, buy something, or… It also includes growing the email list to increase the reach of the email campaign. This often involves a large amount of testing over time & strategic user flow setup to improve the rate of return on an ongoing basis. Influencer – A person or brand with the ability to persuade others to like/dislike – and potentially purchase – products or services that a brand offers. Customer Experience – The journey a user takes when they interact with your brand in different ways.

• You recognize all the letters, but there is just such a jumble it’s hard to discern any meaning.
• Think about the businesses that make brake pads and sell them to car manufacturers.
• While predominantly used by web developers, it is beneficial for marketers to learn the basics of HTML to be most effective in their role.

Set of routines, protocols and tools for building software applications. APIs specify how software components should interact with each other. Associal media professionals it can be downright embarrassing when we come across a few letters that obviously are packed full of meaning but the meaning eludes us. Unique Visitor is a term used in website analytics to describe an individual that has visited your website.

ToFu – Top of funnel

A premium version for larger data needs is also offered called Google Analytics 360. Application Programming Interface – A way for computer systems/software to communicate and share specific data in a structured way. If a tool offers APIs that connect to another system you use, that generally implies some sort of integration wherein you can get data from one tool into the other. Marketing Qualified Lead – A lead that has indicated interest in a brand, and may be more qualified than a typical lead. This stage typically happens prior to becoming a Sales Qualified Lead .

CPL is calculated by dividing your total marketing spend by the total number of new leads attained in a specific timeframe. Search engine optimization helps the various search engines—Google, Yahoo, Bing—to better find you online. There are many techniques to do this, including using commonly searched terms in your web copy called keywords. Regardless, having a solid SEO strategy can make a significant difference to the number of clicks you get on your website, and therefore the number of potential customers you are reaching online.

• ROI provides an overview of each marketing tactic’s effectiveness and where a business should invest its time for a profitable return.
• Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic.
• Some examples of SaaS companies include Dropbox, Salesforce, WordStream, and Slack.
• This digital marketing acronym refers to search results that Google or other search engines display on pages following search queries.

By employing tagging, dynamic content, eye-catching email templates, A/B testing and by writing winning CTAs, a partner can work to improve your CTR. Use custom data from your app to power timely, relevant marketing campaigns. The senior-most executive responsible for the management, implementation and usability of information and computer technologies at the company.

CPC is the unit cost you incur from one click on your digital advertisement. Examples of SEM channels include Google, Yahoo, and Bing among others. Listen to our partner, Paul Vandre talk about our approach to SEM. Rasmussen University is accredited by the Higher Learning Commission and is authorized to operate as a postsecondary educational institution by the Illinois Board of Higher Education.

post closing trial balance Scoping and Validation Services Start your journey with HubSpot the right way. HubSpot Onboarding & Implementation Accelerate your time to realising value from HubSpot. HubSpot Systems Integration & Business Process Automation Connect HubSpot to just about any on-premise or cloud based software. Quick response code was originally created by Toyota of Japan in 1994. Since its initial intended use, QR Codes have migrated into the smartphone world. Most commonly, QR Codes are used in places where mobile devices are utilized rather than a computer.